Illustrative photo. Before you pay, you see photos of the exact watch.
Day-Date 40 228396TBR
$83,800$5,325 under the typical askGreat price
Our price vs the market
Transparent
$83,800
Typical ask
$89,125
Great priceYou pay 6.0% under the typical ask−$5,325
$83,800Typical ask $84,700–$93,600
Typical ask across 14 listings for sale, checked Oct 24, 2026. Down 0.6% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 0.6%since Oct 11
$89,125Oct 24, 2026 · 14 listingsLatest
$85k
$90k
Ours $83,800
Typical ask from Oct 11 to Oct 24, 2026: $89,667 to $89,125, down 0.6%. Low $89,125 on Oct 17, high $89,667 on Oct 11. Our price: $83,800. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Day-Date 40 228396TBR?
We work your offer from the same typical ask, $89,125 across 14 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Day-Date 40
- Reference
- 228396TBR
- Details
- 40 mm, platinum, trapeze diamond bezel "TBR", ice dial
- Typical ask
- $84,700–$93,600
- Median
- $89,12514 listings, checked Oct 24, 2026
- Our price
- $83,800
- Rating
- Great price
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