Illustrative photo. Before you pay, you see photos of the exact watch.
Day-Date 40 228235
$52,100$3,423 under the typical askGreat price
Our price vs the market
Transparent
$52,100
Typical ask
$55,523
Great priceYou pay 6.2% under the typical ask−$3,423
$52,100Typical ask $52,700–$58,300
Typical ask across 439 listings for sale, checked Oct 24, 2026. Down 0.1% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 2.7%since Oct 6
$55,523Oct 24, 2026 · 439 listingsLatest
$52k
$54k
$56k
Ours $52,100
Typical ask from Oct 6 to Oct 24, 2026: $54,050 to $55,523, up 2.7%. Low $54,048 on Oct 8, high $55,562 on Oct 16. Our price: $52,100. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Day-Date 40 228235?
We work your offer from the same typical ask, $55,523 across 439 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Day-Date 40
- Reference
- 228235
- Details
- Everose gold
- Typical ask
- $52,700–$58,300
- Median
- $55,523439 listings, checked Oct 24, 2026
- Our price
- $52,100
- Rating
- Great price
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