Illustrative photo. Before you pay, you see photos of the exact watch.
Day-Date 40 228238
$52,400$3,394 under the typical askGreat price
Our price vs the market
Transparent
$52,400
Typical ask
$55,794
Great priceYou pay 6.1% under the typical ask−$3,394
$52,400Typical ask $53,000–$58,600
Typical ask across 381 listings for sale, checked Oct 24, 2026. Up 0.2% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 4.3%since Oct 6
$55,794Oct 24, 2026 · 381 listingsLatest
$52k
$54k
$56k
Ours $52,400
Typical ask from Oct 6 to Oct 24, 2026: $53,500 to $55,794, up 4.3%. Low $53,500 on Oct 6, high $55,794 on Oct 24. Our price: $52,400. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Day-Date 40 228238?
We work your offer from the same typical ask, $55,794 across 381 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Day-Date 40
- Reference
- 228238
- Details
- Yellow gold
- Typical ask
- $53,000–$58,600
- Median
- $55,794381 listings, checked Oct 24, 2026
- Our price
- $52,400
- Rating
- Great price
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