Illustrative photo. Before you pay, you see photos of the exact watch.
Lady-Datejust 28 279384RBR
$19,300$1,200 under the typical askGreat price
Our price vs the market
Transparent
$19,300
Typical ask
$20,500
Great priceYou pay 5.9% under the typical ask−$1,200
$19,300Typical ask $19,500–$21,500
Typical ask across 72 listings for sale, checked Oct 24, 2026. Down 2.1% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 4.2%since Oct 6
$20,500Oct 24, 2026 · 72 listingsLatest
$20k
$21k
Ours $19,300
Typical ask from Oct 6 to Oct 24, 2026: $21,400 to $20,500, down 4.2%. Low $20,500 on Oct 17, high $21,400 on Oct 6. Our price: $19,300. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Lady-Datejust 28 279384RBR?
We work your offer from the same typical ask, $20,500 across 72 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Lady-Datejust 28
- Reference
- 279384RBR
- Details
- 28 mm, Oystersteel + white gold, diamond bezel "RBR", MOP dial
- Typical ask
- $19,500–$21,500
- Median
- $20,50072 listings, checked Oct 24, 2026
- Our price
- $19,300
- Rating
- Great price
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