Illustrative photo. Before you pay, you see photos of the exact watch.
Lady-Datejust 28 279174
$10,600$695 under the typical askGreat price
Our price vs the market
Transparent
$10,600
Typical ask
$11,295
Great priceYou pay 6.2% under the typical ask−$695
$10,600Typical ask $10,750–$11,850
Typical ask across 90 listings for sale, checked Oct 24, 2026. Unchanged since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 1.1%since Oct 6
$11,295Oct 24, 2026 · 90 listingsLatest
$10.5k
$11k
$11.5k
Ours $10,600
Typical ask from Oct 6 to Oct 24, 2026: $11,420 to $11,295, down 1.1%. Low $10,950 on Oct 14, high $11,420 on Oct 6. Our price: $10,600. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Lady-Datejust 28 279174?
We work your offer from the same typical ask, $11,295 across 90 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Lady-Datejust 28
- Reference
- 279174
- Details
- 28 mm, Oystersteel + white gold, fluted bezel, Jubilee
- Typical ask
- $10,750–$11,850
- Median
- $11,29590 listings, checked Oct 24, 2026
- Our price
- $10,600
- Rating
- Great price
Same collection
