Illustrative photo. Before you pay, you see photos of the exact watch.
Lady-Datejust 28 279173
$13,100$850 under the typical askGreat price
Our price vs the market
Transparent
$13,100
Typical ask
$13,950
Great priceYou pay 6.1% under the typical ask−$850
$13,100Typical ask $13,250–$14,650
Typical ask across 89 listings for sale, checked Oct 24, 2026. Down 0.4% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 7.0%since Oct 6
$13,950Oct 24, 2026 · 89 listingsLatest
$13k
$14k
$15k
Ours $13,100
Typical ask from Oct 6 to Oct 24, 2026: $15,000 to $13,950, down 7.0%. Low $13,950 on Oct 24, high $15,000 on Oct 6. Our price: $13,100. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Lady-Datejust 28 279173?
We work your offer from the same typical ask, $13,950 across 89 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Lady-Datejust 28
- Reference
- 279173
- Details
- 28 mm, yellow Rolesor, fluted bezel
- Typical ask
- $13,250–$14,650
- Median
- $13,95089 listings, checked Oct 24, 2026
- Our price
- $13,100
- Rating
- Great price
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