Illustrative photo. Before you pay, you see photos of the exact watch.
Lady-Datejust 28 279171
$13,300$850 under the typical askGreat price
Our price vs the market
Transparent
$13,300
Typical ask
$14,150
Great priceYou pay 6.0% under the typical ask−$850
$13,300Typical ask $13,450–$14,850
Typical ask across 101 listings for sale, checked Oct 24, 2026. Up 3.3% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 4.0%since Oct 6
$14,150Oct 24, 2026 · 101 listingsLatest
$13.5k
$14k
Ours $13,300
Typical ask from Oct 6 to Oct 24, 2026: $13,600 to $14,150, up 4.0%. Low $13,600 on Oct 6, high $14,150 on Oct 20. Our price: $13,300. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Lady-Datejust 28 279171?
We work your offer from the same typical ask, $14,150 across 101 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Lady-Datejust 28
- Reference
- 279171
- Details
- 28 mm, Everose Rolesor, fluted bezel, Jubilee
- Typical ask
- $13,450–$14,850
- Median
- $14,150101 listings, checked Oct 24, 2026
- Our price
- $13,300
- Rating
- Great price
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