Illustrative photo. Before you pay, you see photos of the exact watch.
Lady-Datejust 28 279381RBR
$24,400$1,600 under the typical askGreat price
Our price vs the market
Transparent
$24,400
Typical ask
$26,000
Great priceYou pay 6.2% under the typical ask−$1,600
$24,400Typical ask $24,700–$27,300
Typical ask across 49 listings for sale, checked Oct 24, 2026. Up 0.2% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Flatsince Oct 6
$26,000Oct 24, 2026 · 49 listingsLatest
$25k
$26k
Ours $24,400
Typical ask from Oct 6 to Oct 24, 2026: $26,000 to $26,000, flat. Low $25,950 on Oct 16, high $26,000 on Oct 6. Our price: $24,400. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Lady-Datejust 28 279381RBR?
We work your offer from the same typical ask, $26,000 across 49 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Lady-Datejust 28
- Reference
- 279381RBR
- Details
- 28 mm, Everose Rolesor, diamond bezel "RBR"
- Typical ask
- $24,700–$27,300
- Median
- $26,00049 listings, checked Oct 24, 2026
- Our price
- $24,400
- Rating
- Great price
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