Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 278344RBR
$16,800$1,113 under the typical askGreat price
Our price vs the market
Transparent
$16,800
Typical ask
$17,913
Great priceYou pay 6.2% under the typical ask−$1,113
$16,800Typical ask $17,000–$18,800
Typical ask across 41 listings for sale, checked Oct 24, 2026. Down 0.4% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 0.4%since Oct 6
$17,913Oct 24, 2026 · 41 listingsLatest
$17k
$18k
Ours $16,800
Typical ask from Oct 6 to Oct 24, 2026: $17,987 to $17,913, down 0.4%. Low $17,913 on Oct 24, high $17,987 on Oct 6. Our price: $16,800. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 278344RBR?
We work your offer from the same typical ask, $17,913 across 41 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 278344RBR
- Details
- 31 mm, Oystersteel + white gold, diamond bezel "RBR"
- Typical ask
- $17,000–$18,800
- Median
- $17,91341 listings, checked Oct 24, 2026
- Our price
- $16,800
- Rating
- Great price
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