Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 278240
$9,300$615 under the typical askGreat price
Our price vs the market
Transparent
$9,300
Typical ask
$9,915
Great priceYou pay 6.2% under the typical ask−$615
$9,300Typical ask $9,400–$10,400
Typical ask across 144 listings for sale, checked Oct 24, 2026. Up 0.2% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 0.8%since Oct 6
$9,915Oct 24, 2026 · 144 listingsLatest
$9,500
$10k
Ours $9,300
Typical ask from Oct 6 to Oct 24, 2026: $9,838 to $9,915, up 0.8%. Low $9,838 on Oct 6, high $9,921 on Oct 13. Our price: $9,300. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 278240?
We work your offer from the same typical ask, $9,915 across 144 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 278240
- Details
- 31 mm, Oystersteel, smooth bezel
- Typical ask
- $9,400–$10,400
- Median
- $9,915144 listings, checked Oct 24, 2026
- Our price
- $9,300
- Rating
- Great price
Same collection
