Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 278343RBR
$22,500$1,500 under the typical askGreat price
Our price vs the market
Transparent
$22,500
Typical ask
$24,000
Great priceYou pay 6.3% under the typical ask−$1,500
$22,500Typical ask $22,800–$25,200
Typical ask across 7 listings for sale, checked Oct 24, 2026.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Flatsince Oct 17
$24,000Oct 24, 2026 · 7 listingsLatest
$23k
$24k
Ours $22,500
Typical ask from Oct 17 to Oct 24, 2026: $24,000 to $24,000, flat. Low $24,000 on Oct 17, high $24,000 on Oct 17. Our price: $22,500. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 278343RBR?
We work your offer from the same typical ask, $24,000 across 7 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 278343RBR
- Details
- 31 mm, yellow Rolesor, diamond bezel "RBR"
- Typical ask
- $22,800–$25,200
- Median
- $24,0007 listings, checked Oct 24, 2026
- Our price
- $22,500
- Rating
- Great price
Same collection
