Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 278273
$18,300$1,171 under the typical askGreat price
Our price vs the market
Transparent
$18,300
Typical ask
$19,471
Great priceYou pay 6.0% under the typical ask−$1,171
$18,300Typical ask $18,500–$20,450
Typical ask across 463 listings for sale, checked Oct 24, 2026. Unchanged since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Down 0.1%since Oct 6
$19,471Oct 24, 2026 · 463 listingsLatest
$19k
Ours $18,300
Typical ask from Oct 6 to Oct 24, 2026: $19,483 to $19,471, down 0.1%. Low $19,350 on Oct 13, high $19,483 on Oct 6. Our price: $18,300. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 278273?
We work your offer from the same typical ask, $19,471 across 463 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 278273
- Details
- 31 mm, yellow Rolesor, diamond markers
- Typical ask
- $18,500–$20,450
- Median
- $19,471463 listings, checked Oct 24, 2026
- Our price
- $18,300
- Rating
- Great price
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