Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 278271
$17,700$1,211 under the typical askGreat price
Our price vs the market
Transparent
$17,700
Typical ask
$18,911
Great priceYou pay 6.4% under the typical ask−$1,211
$17,700Typical ask $17,950–$19,850
Typical ask across 347 listings for sale, checked Oct 24, 2026. Unchanged since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 0.1%since Oct 6
$18,911Oct 24, 2026 · 347 listingsLatest
$18k
$19k
Ours $17,700
Typical ask from Oct 6 to Oct 24, 2026: $18,888 to $18,911, up 0.1%. Low $18,888 on Oct 6, high $18,960 on Oct 9. Our price: $17,700. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 278271?
We work your offer from the same typical ask, $18,911 across 347 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 278271
- Details
- 31 mm, Everose Rolesor, diamond markers
- Typical ask
- $17,950–$19,850
- Median
- $18,911347 listings, checked Oct 24, 2026
- Our price
- $17,700
- Rating
- Great price
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