Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 178274
$9,600$600 under the typical askGreat price
Our price vs the market
Transparent
$9,600
Typical ask
$10,200
Great priceYou pay 5.9% under the typical ask−$600
$9,600Typical ask $9,700–$10,700
Typical ask across 18 listings for sale, checked Oct 24, 2026. Up 3.6% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Up 3.6%since Oct 6
$10,200Oct 24, 2026 · 18 listingsLatest
$10k
$11k
Ours $9,600
Typical ask from Oct 6 to Oct 24, 2026: $9,850 to $10,200, up 3.6%. Low $9,850 on Oct 6, high $11,500 on Oct 18. Our price: $9,600. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 178274?
We work your offer from the same typical ask, $10,200 across 18 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 178274
- Details
- 31 mm, Oystersteel + white gold, fluted bezel (2009)
- Typical ask
- $9,700–$10,700
- Median
- $10,20018 listings, checked Oct 24, 2026
- Our price
- $9,600
- Rating
- Great price
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