Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 178273
$12,700$800 under the typical askGreat price
Our price vs the market
Transparent
$12,700
Typical ask
$13,500
Great priceYou pay 5.9% under the typical ask−$800
$12,700Typical ask $12,850–$14,200
Typical ask across 15 listings for sale, checked Oct 24, 2026. Unchanged since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Flatsince Oct 6
$13,500Oct 24, 2026 · 15 listingsLatest
$13k
$13.5k
Ours $12,700
Typical ask from Oct 6 to Oct 24, 2026: $13,500 to $13,500, flat. Low $13,200 on Oct 17, high $13,700 on Oct 21. Our price: $12,700. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 178273?
We work your offer from the same typical ask, $13,500 across 15 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 178273
- Details
- 31 mm, yellow Rolesor, diamond markers (2009)
- Typical ask
- $12,850–$14,200
- Median
- $13,50015 listings, checked Oct 24, 2026
- Our price
- $12,700
- Rating
- Great price
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