Illustrative photo. Before you pay, you see photos of the exact watch.
Datejust 31 178271
$14,400$900 under the typical askGreat price
Our price vs the market
Transparent
$14,400
Typical ask
$15,300
Great priceYou pay 5.9% under the typical ask−$900
$14,400Typical ask $14,550–$16,050
Typical ask across 45 listings for sale, checked Oct 24, 2026. Up 1.0% since Oct 16.Compare on Chrono24 ↗
Price history
The typical ask, day by day
Flatsince Oct 6
$15,300Oct 24, 2026 · 45 listingsLatest
$14.5k
$15k
Ours $14,400
Typical ask from Oct 6 to Oct 24, 2026: $15,300 to $15,300, flat. Low $15,150 on Oct 11, high $15,300 on Oct 6. Our price: $14,400. One reading a day, from live listings.
How buying works
- Tell us your spec. Year, condition, box and papers: we quote against the typical ask for exactly that.
- Reserve it. Nothing is charged. We confirm the exact watch and send you its photos.
- Authenticated before you pay. An independent watchmaker opens it and the serial is checked against a stolen-watch register.
- Every dollar itemized. Our cost, prep, authentication, processing and margin, line by line.
Selling a Rolex Datejust 31 178271?
We work your offer from the same typical ask, $15,300 across 45 listings, and show every deduction, our margin included. Paid by wire within one business day of authentication. See your offer, itemized
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 178271
- Details
- 31 mm, Everose Rolesor, pink diamond markers (2009)
- Typical ask
- $14,550–$16,050
- Median
- $15,30045 listings, checked Oct 24, 2026
- Our price
- $14,400
- Rating
- Great price
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